October 28, 1944: Bauses' Super Drug Store Reopens with Unprecedented Merchandising

By Margaret Leidy Harner from her book One Day at a Time: A Social History of Boyertown, PA

October 28, 1944: The Grand Reopening of the new, enlarged, modern Bauses’ Super Drug Store at 42 East Philadelphia Avenue is unprecedented in the history of merchandising in Boyertown, and this new store has no equal throughout Eastern Pennsylvania, either for design or facilities.

It is stocked with a wide variety of new merchandise and boosts a soda fountain and ice cream department. There were gifts and souvenirs for all of the more than 5000 patrons who came from far and wide to visit the store today and marvel at all of its magnificent features. When all of the souvenirs were gone by mid-afternoon, Bause promised those who were too late to get their gift today that they will receive it just as soon as additional ones arrive.

This grand opening was made necessary after the original store was destroyed by a fire on September 23, last year. Not only did Bause have the usual problems connected with rebuilding the store, he had to get permission from the United States government to rebuild during the World War. It was an almost insurmountable obstacle, but Bause did it, and little more than a year later, he has reopened.

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